Born from the vision of Luís Vieira in 2010, initially as Parras Vinhos, the brand evolved by 2016 into a refreshed identity focused on modern wine-making and international approachability.
Based near Alcobaça, the winery’s bottling and quality control facilities reflect its ambition to offer varietal wines with clear personality and everyday appeal.
The heart of Parras Wines lies in working with Lisboa’s diverse terroir — where maritime influences and warm, sunny conditions yield grapes with vibrant aromatics and balanced acidity.
With over a dozen different wines in the range, Parras focuses on accessible, drinkable styles that highlight freshness and varietal expression, all while embracing quality standards that appeal to both local and global consumers.
