The brand emblem is simple, attractive, and refers to the method of olive oil extraction: pressing.
Seiras refers to traditional production, to olive oils made with the old method, to oil mills with ancient presses where olive oil was pressed using seiras(round "mats," filters made of jute).
Traditional olive oil production represents only 2–4% of the total volume of the Portuguese olive oil industry.
The true uniqueness of the brand is that each bottle of olive oil comes from a specific producer, whose name is also indicated on the packaging. This way, the products of small traditional producers, who have preserved their agricultural activities for generations, are valued.
This brings the consumer closer to the olive grower, and they do not just see a distant and unknown brand in the product but know exactly whose product they are consuming.