Seiras

Collection: Sailing

The Seiras olive oil brand is the result of a social initiative that encourages traditional olive cultivation and the traditional processing industry.

Bio extra szűz olívaolaj, 500 ml-Seiras-Sol Deli

The initiative aims to help olive growers achieve a more economically stable life by selling and marketing their own olive oil, thereby preserving traditional agriculture for future generations and counteracting its abandonment.

This is how Seiras, a corporate and individualistic brand, was born.

Under the Seiras brand, several olive growers working in the same region are brought together. The olive mill produces each grower's own olive oil, which is then bottled under the Seiras brand, with the grower's name indicated on the back label, so we know exactly whose product is in each bottle.

The brand emblem is simple, attractive, and refers to the method of olive oil extraction: pressing.

Seiras refers to traditional production, to olive oils made with the old method, to oil mills with ancient presses where olive oil was pressed using seiras(round "mats," filters made of jute).

Traditional olive oil production represents only 2–4% of the total volume of the Portuguese olive oil industry.

The true uniqueness of the brand is that each bottle of olive oil comes from a specific producer, whose name is also indicated on the packaging. This way, the products of small traditional producers, who have preserved their agricultural activities for generations, are valued.

This brings the consumer closer to the olive grower, and they do not just see a distant and unknown brand in the product but know exactly whose product they are consuming.

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