Time and the barrel
At Giusti, one of the two most important ingredients in the making of balsamic vinegar never appears on the ingredient list: time. And the other is wood.
The family preserves a vast collection of historic barrels, some of which are decades or even centuries old. The various Giusti balsamic vinegars age in different types of wood and different barrels, and these barrels never become completely "empty": the old balsamic vinegar remaining in them and the wood, soaked through over long decades, create a continuous connection between earlier and newer vintages.
This is why Giusti emphasizes that the character of a balsamic vinegar cannot be described by a simple "how old is it?" number. The recipe, the ratio of grape must and wine vinegar, the size, wood type, and age of the barrel, as well as the method of aging, all combine to shape the final result.
Historical Collection – the story of the medals
Giusti's best-known series is the Historical Collection, whose labels feature the medals won by the family at international exhibitions in the 19th century. The series starts with the fresher, lighter 1 Silver Medal balsamic vinegar, then progresses through the 2, 3, 4, and 5 Gold Medals items toward an increasingly thicker, more concentrated, and more complex character. The 2 Gold Medals, or Il Classico, is one of the most versatile members of the collection: a fruity, medium-density balsamic vinegar with a pleasantly rounded acidity.
Items with a higher medal count are progressively sweeter, thicker, and more concentrated, increasingly serving as finishing condiments to be added to a dish in just a few drops. The medal system is therefore not a simple marketing element: it is the survival of over one hundred and fifty years of family history on today's bottles.
Seventeen generations – but not a museum
Perhaps the most interesting part of Giusti's history is that the enterprise does not simply try to preserve a 17th-century world. According to the family's own philosophy, the heritage must be continuously developed while maintaining the principles that have defined the making of balsamic vinegar through generations.
One result of this is that, alongside the traditional Aceto Balsamico di Modena, they now also make special condiments. Among these is, for example, the truffle version, in which 3 Gold Medals balsamic vinegar is rested with black summer truffles in an old oak barrel – creating a new flavor with the help of a centuries-old technique.
The family heritage is now also showcased at Casa Giusti in Modena. In the center opened in 2018, one can follow the history of the family and Modenese balsamic vinegar through a museum, historic aging rooms, and a tasting area. From Modena to the world Today, Giusti is far more than just a local acetaia. Its balsamic vinegars are available worldwide, they have opened their own shops in Modena, Milan, and Bologna, among other places, while the business remains strongly linked to its homeland.
This connection is now also reflected in their sustainability strategy. The company highlights four main areas: respect for people, reducing environmental impact, supporting the local community and culture, and quality followed throughout their operations. In 2025, Giusti also adopted Benefit Corporation status, with which it officially incorporated its social and environmental goals into the company's operations.
Over more than four hundred years, much has changed in Modena and in the world of gastronomy. At the heart of Giusti's story, however, the same remains: grape must, wine vinegar, wood, time, and the knowledge that a family has passed down through seventeen generations. Perhaps that is why Giusti is special. It is not simply an old brand that still makes balsamic vinegar today, but a Modenese family story, a part of which continues even today in the same old wooden barrels in which the vinegars of previous generations were aged.